For a long time one of the major disadvantages to marketing online was the inability to generate local network marketing leads.
There are tremendous advantages to building a local team but because of the international scope and reach of websites, there was really no way to segment traffic and visitors by area.
However, with the advent of social networking web sites and the ability to do online advertising by region, there are now a number of strategies that you can use to generate local network marketing leads online.
With these strategies you can build a local team without having to rely on traditional network marketing techniques like the three foot rule and attending local events.
Social Networking Sites
One way you can generate local network marketing leads is to use social networking sites like Directmatches, Myspace,Ecademy,Betternetworker and Facebook.
On these web sites you can tap into large communities of users many of whom are in your local market.
Myspace has one of the most powerful resources to do this. There is a zip code search feature that you can use to find all Myspace users within a certain number of miles of your zip code.
While Facebook doesn't have zip code searching features, you can search Facebook by city name.
For instance, if you are looking to recruit prospects who live in a certain town or near a certain major city you can by typing the name of the city in the Facebook search engine. Facebook will then return the profiles of people who live in that city or town.
Advertise on a Pay Per Click Search Engine
Another method for generating online local network marketing leads is advertising on pay per click (aka PPC) search engines. This allows you to generate targeted traffic consisting of people who are looking for what you have to offer.
Most pay per click search engines have a regional feature where you can have your ad only appear for searchers who live in specific countries or regions.
A third online way to generate local network marketing leads is to use Craigslist. Craigslist is an online classified ad website where people search for a wide variety of products and services to .
With Craigslist, you can create ads that appear in certain cities or regions to attract local prospects for your network marketing business. As long as you make modifications or use different ads, you can promote your business in a number of different areas.
With the internet, there are now a number of different ways you can identify and attract local network marketing leads to evaluate your business opportunity
The key to success in this area is to test different strategies and approaches and see which ones work best for you.
Generally speaking you aren't going to be able to master each and every area because there are only a certain number of hours in a day. Therefore pick one area that interests you, focus on that one area and then once you feel you have maximized it, expand to another area.
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